Ally McIlwraith is an expert brand strategist, speaker and Educator in Edmonton, Alberta. Her expertise lies with start-up and scale-up companies with a focus in the lifestyle and technology sectors. She has worked with a full spectrum of businesses from pre-revenue ideas to $40 million dollar companies. Ally helps entrepreneurs and their teams simplify their brand and understand their value. With a background in communications and psychology, her understanding of how consumers think and feel adds a breadth of knowledge to her work.