Janis is a graduate of MacEwan University’s public relations program and has worked in media and communications for more than a decade helping major brands create buzz around openings and exciting milestones. Over her career she has worked with both emerging businesses and iconic brands including gravitypope, Simons, and the Art Gallery of Alberta. Her agency, Publicity Room, is the only PR agency in Alberta that specifically supports fashion, beauty and lifestyle brands. Her team has landed clients major media coverage in FLARE Magazine, the Globe and Mail, The National Post, the Edmonton Journal, CTV, CBC and many more outlets.
Session Title: Ready! Set! Launch! Introduce your brand with buzz
As they say, “you only launch once.”
We say, “don’t f*ck it up!”
The launch of your business is the most important opportunity to set yourself up for success and grab the attention of media, influencers and potential customers. A well-thought out launch lays the foundation for how the public will perceive your brand in the marketplace and can create connections, curiosity and loyalty amongst your target audience and community. In this session, Janis will take you through real examples of fab and flop launches and share how you can make the most out of your opening or brand launch using PR tools and strategies.