Since completing his Bachelor of Commerce at the University of Alberta in 2014, where he spent five years as a shooting guard for the Golden Bears basketball team, Saffa has been an active player in the local start-up scene. As a doer, he has a curiosity for finding impactful intersections between commerce, technology, and culture.
As a creative problem-solver, he is most proud of the work done to start the C-Tribe Festival — a community driven by diversity and growing the innovation ecosystem in Edmonton. In just six months the festival has grown to two-and-a-half days of innovative programming, thirty-four speakers, and 500 attendees.
He is also the creator of Cappsule — a video community for discovering recommendations from people that you know and trust. Before this, he grew and consulted with a digital marketing agency for three years after completing his major in Business Law and Economics and a minor in Marketing.